Bulk SMS/MMS Campaigns

API endpoints for creating and managing bulk SMS/MMS campaigns with contact targeting and scheduling.

Bulk SMS/MMS Campaigns

Overview

The Bulk SMS/MMS Campaigns API enables you to send messages at scale to targeted contact lists. This comprehensive guide covers contact management, campaign creation, and monitoring. The API supports SMS, MMS, and WhatsApp Business Platform messages with advanced targeting, scheduling, and delivery tracking capabilities.

After reading through this tutorial, try out the endpoints here

Authorization

You must provide your API key in the X-API-KEY header.

To set up your API Key:

Go to Account → API Key tab.
Refresh the Key if needed
Copy the key and keep it safe. This key is required in the X-API-KEY header for all requests.

Step-by-Step Guide

1. Get Phone Numbers

GET /api/v1/workspace/{workspace_id}/phones

First, retrieve available phone numbers for sending campaigns.

Field	Type	Description	Allowed Values / Example	Required
`X-API-Key`	`string (header)`	API key for authorization. See Authorization Guide	`<your_api_key>`	✅
`workspace_id`	`string (path)`	Unique identifier of the workspace	`3fa85f64-5717-4562-b3fc-2c963f66afa6`	✅
`offset`	`integer (query)`	Number of results to skip before starting to return. Default: 0	`0`
`limit`	`integer (query)`	Max number of results to return. Default: 10	`10`
`is_owned`	`boolean (query)`	Filter for owned records only. Default: `false`	`true`, `false`
`enabled`	`boolean (query)`	Filter by whether the item is enabled. Default: `true`	`true`, `false`

Example

Request:

curl -X 'GET' \
  'https://seax.seasalt.ai/seax-api/api/v1/workspace/3fa85f64-5717-4562-b3fc-2c963f66afa6/phones?offset=0&limit=10&is_owned=false&enabled=true' \
  -H 'accept: application/json' \
  -H 'X-API-Key: <your_api_key>'

Response:

{
  "data": [
    {
      "name": "Marketing Line",
      "enabled": true,
      "phone": "+1234567890",
      "country": "US",
      "type": "LOCAL",
      "source": "TWILIO",
      "phone_capability": {
        "sms": true,
        "mms": true,
        "voice": true,
        "fax": false
      },
      "is_default": true,
      "id": "020086f5-fb0e-4a0c-920a-bbdd04f4381c",
      "created_time": "2025-07-07T18:12:58.351633",
      "updated_time": "2025-07-07T18:12:58.351649"
    }
  ],
  "total": 1
}

2. Get Contacts

GET /api/v1/workspace/{workspace_id}/contacts

Retrieve and filter contacts to target in your campaign.

Field	Type	Description	Allowed Values / Example	Required
`X-API-Key`	`string (header)`	Authorization with APIKey	`<your_api_key>`
`workspace_id`	`string (path)`	Workspace ID	`3fa85f64-5717-4562-b3fc-2c963f66afa6`	✅
`offset`	`integer (query)`	Optional, number of rows to skip	`0`
`limit`	`integer (query)`	Optional, number of rows to return after offset (0 = all)	`10`
`keyword`	`string (query)`	Optional, keyword to search contact names and phones	`+18111222333`
`whatsapp_phone`	`string (query)`	Optional, search contacts by exact WhatsApp phone	`+18111222333`
`all_contact_label_ids`	`string (query)`	Optional, contacts must match all label IDs (comma-separated UUIDs)	`11111111-2222-4444-3333-555555555555,11111111-2222-4444-3333-666666666666`
`any_contact_label_ids`	`string (query)`	Optional, contacts match any label IDs (comma-separated UUIDs)	`11111111-2222-4444-3333-555555555555,11111111-2222-4444-3333-666666666666`
`exclude_contact_ids`	`string (query)`	Optional, exclude contacts by IDs (comma-separated UUIDs)	`11111111-2222-4444-3333-555555555555,11111111-2222-4444-3333-666666666666`
`exclude_any_contact_label_ids`	`string (query)`	Optional, exclude contacts that match any of these label IDs (comma-separated UUIDs)	`11111111-2222-4444-3333-555555555555,11111111-2222-4444-3333-666666666666`
`exclude_all_contact_label_ids`	`string (query)`	Optional, exclude contacts that match all of these label IDs (comma-separated UUIDs)	`11111111-2222-4444-3333-555555555555,11111111-2222-4444-3333-666666666666`
`addition_contact_ids`	`string (query)`	Optional, force-include these contacts in result (comma-separated UUIDs)	`11111111-2222-4444-3333-555555555555,11111111-2222-4444-3333-666666666666`
`order_by`	`string (query)`	Optional, comma-separated list of `<field>:<direction>` pairs (default: `created_time:desc`)	`phone:asc,created_time:desc,name:asc`
`exclude_labels`	`string (query)`	Optional, exclude by label names (comma-separated). Affects label-based filtering and counts	`DNC,invalid number,unreachable`
`whatsapp_phone_only`	`boolean (query)`	Optional, only include contacts that match whatsapp_phone	`false`
`phone_only`	`boolean (query)`	Optional, only include contacts that have a phone number	`false`

Example

Request:

curl -X 'GET' \
  'https://seax.seasalt.ai/seax-api/api/v1/workspace/3fa85f64-5717-4562-b3fc-2c963f66afa6/contacts?offset=0&limit=10&keyword=%2B18111222333&any_contact_label_ids=11111111-2222-4444-3333-555555555555&exclude_labels=DNC,invalid%20number' \
  -H 'accept: application/json' \
  -H 'X-API-Key: <your_api_key>'

Response:

{
  "data": [
    {
      "name": "John Doe",
      "phone": "+12345678900",
      "note": "VIP customer",
      "whatsapp_phone": "+12345678900",
      "contact_field_data": {
        "customer_tier": "gold",
        "last_purchase": "2024-01-15"
      },
      "id": "11111111-2222-4444-3333-555555555555",
      "workspace_id": "3fa85f64-5717-4562-b3fc-2c963f66afa6",
      "created_time": "2025-07-07T18:13:04.845276",
      "updated_time": "2025-07-07T18:13:04.845287",
      "contact_labels": [
        {
          "name": "vip_customers",
          "color": "#19b9c3",
          "description": "VIP customers with high lifetime value",
          "id": "11111111-2222-4444-3333-555555555555",
          "is_system": false
        }
      ]
    }
  ],
  "total": 1
}

3. Import Contacts (Optional)

POST /api/v1/workspace/{workspace_id}/import_contacts

Import contacts from a CSV file if you need to add new contacts.

Field	Type	Description	Allowed Values / Example	Required
`X-API-Key`	`string (header)`	API key for authorization. See Authorization Guide	`<your_api_key>`	✅
`workspace_id`	`string (path)`	Unique identifier of the workspace	`3fa85f64-5717-4562-b3fc-2c963f66afa6`	✅
`file`	`file (form-data)`	CSV file containing contacts	`contacts.csv`	✅
`duplicate_strategy`	`string (query)`	How to handle duplicate contacts	`mark`, `skip`, `update`
`phone_country`	`string (query)`	Default country code for phone numbers	`US`, `GB`, `CA`

Example

Request:

curl -X 'POST' \
  'https://seax.seasalt.ai/seax-api/api/v1/workspace/3fa85f64-5717-4562-b3fc-2c963f66afa6/import_contacts?duplicate_strategy=mark&phone_country=US' \
  -H 'accept: application/json' \
  -H 'X-API-Key: <your_api_key>' \
  -F 'file=@contacts.csv'

Response:

{
  "id": "job_12345678-abcd-efgh-ijkl-123456789012",
  "status": "processing",
  "job_type": "import_contacts",
  "created_time": "2025-07-17T19:00:00.000Z",
  "updated_time": "2025-07-17T19:00:00.000Z",
  "progress": 0,
  "total_items": 1000,
  "processed_items": 0,
  "failed_items": 0
}

4. Create Bulk SMS/MMS Campaign

POST /api/v1/workspace/{workspace_id}/campaigns

IMPORTANT: This endpoint will immediately send the campaign to all selected contacts. Carefully select your target audience using contact labels.

Field	Type	Description	Allowed Values / Example	Required
`X-API-Key`	`string (header)`	API key for authorization. See Authorization Guide	`<your_api_key>`	✅
`workspace_id`	`string (path)`	Unique identifier of the workspace	`3fa85f64-5717-4562-b3fc-2c963f66afa6`	✅
`name`	`string`	Campaign name	`Spring Sale 2025`	✅
`type`	`string`	Campaign type	`SMS`, `MMS`, `AI_AGENT`, `WHATSAPP_BUSINESS_PLATFORM_MESSAGE`	✅
`message`	`string`	Message content	`🌸 Spring Sale Alert! Get 25% off all items. Use code SPRING25. Valid until March 31st.`	✅
`phone_ids`	`array[string]`	Phone number IDs to send from	`["020086f5-fb0e-4a0c-920a-bbdd04f4381c"]`	✅
`any_contact_label_ids`	`array[string]`	Include contacts with any of these labels	`["11111111-2222-4444-3333-555555555555"]`
`all_contact_label_ids`	`array[string]`	Include contacts with all of these labels	`["22222222-3333-5555-4444-666666666666"]`
`exclude_contact_ids`	`array[string]`	Exclude specific contact IDs	`["11111111-2222-4444-3333-555555555555"]`
`exclude_any_contact_label_ids`	`array[string]`	Exclude contacts with any of these labels	`["33333333-4444-6666-5555-777777777777"]`
`media_urls`	`array[string]`	Media URLs for MMS campaigns	`["https://example.com/image.jpg"]`
`start_time`	`string ($date-time)`	Campaign start time (for scheduling)	`2025-07-18T10:00:00+00:00`
`end_time`	`string ($date-time)`	Campaign end time (for scheduling)	`2025-07-18T18:00:00+00:00`
`is_schedule`	`boolean`	Whether the campaign is scheduled	`true`, `false`
`enable_link_shortening`	`boolean`	Enable automatic link shortening in messages	`true`, `false`
`attach_contact_label_ids`	`array[string]`	Labels to attach to contacts after campaign	`["spring_campaign_2025"]`

Example: SMS Campaign

Request:

curl -X 'POST' \
  'https://seax.seasalt.ai/seax-api/api/v1/workspace/3fa85f64-5717-4562-b3fc-2c963f66afa6/campaigns' \
  -H 'accept: application/json' \
  -H 'Content-Type: application/json' \
  -H 'X-API-Key: <your_api_key>' \
  -d '{
    "name": "Spring Sale 2025",
    "type": "SMS",
    "message": "🌸 Spring Sale Alert! Get 25% off all items. Use code SPRING25. Valid until March 31st. Shop now: https://example.com/sale",
    "phone_ids": ["020086f5-fb0e-4a0c-920a-bbdd04f4381c"],
    "any_contact_label_ids": ["11111111-2222-4444-3333-555555555555"],
    "exclude_any_contact_label_ids": ["22222222-3333-5555-4444-666666666666"],
    "enable_link_shortening": true,
    "attach_contact_label_ids": ["33333333-4444-6666-5555-777777777777"],
    "is_schedule": false
  }'

Response:

{
  "id": "campaign_12345678-abcd-efgh-ijkl-123456789012",
  "name": "Spring Sale 2025",
  "type": "SMS",
  "message": "🌸 Spring Sale Alert! Get 25% off all items. Use code SPRING25. Valid until March 31st. Shop now: https://example.com/sale",
  "status": "sending",
  "created_time": "2025-07-17T19:00:00.000Z",
  "updated_time": "2025-07-17T19:00:00.000Z",
  "start_time": "2025-07-17T19:00:00.000Z",
  "phones": [
    {
      "id": "020086f5-fb0e-4a0c-920a-bbdd04f4381c",
      "phone": "+1234567890",
      "name": "Marketing Line"
    }
  ],
  "target_contact_count": 1250,
  "job_id": "job_12345678-abcd-efgh-ijkl-123456789012"
}

Example: MMS Campaign

Request:

curl -X 'POST' \
  'https://seax.seasalt.ai/seax-api/api/v1/workspace/3fa85f64-5717-4562-b3fc-2c963f66afa6/campaigns' \
  -H 'accept: application/json' \
  -H 'Content-Type: application/json' \
  -H 'X-API-Key: <your_api_key>' \
  -d '{
    "name": "New Product Launch",
    "type": "MMS",
    "message": "Introducing our latest product! Check out the image and visit our store.",
    "media_urls": ["https://example.com/product-image.jpg"],
    "phone_ids": ["020086f5-fb0e-4a0c-920a-bbdd04f4381c"],
    "any_contact_label_ids": ["product_enthusiasts"],
    "is_schedule": false
  }'

5. Monitor Campaign Progress

GET /api/v1/workspace/{workspace_id}/campaigns/{campaign_id}

Get detailed information about a specific campaign.

Field	Type	Description	Allowed Values / Example	Required
`X-API-Key`	`string (header)`	API key for authorization. See Authorization Guide	`<your_api_key>`	✅
`workspace_id`	`string (path)`	Unique identifier of the workspace	`3fa85f64-5717-4562-b3fc-2c963f66afa6`	✅
`campaign_id`	`string (path)`	Unique identifier of the campaign	`campaign_12345678-abcd-efgh-ijkl-123456789012`	✅

Example

Request:

curl -X 'GET' \
  'https://seax.seasalt.ai/seax-api/api/v1/workspace/3fa85f64-5717-4562-b3fc-2c963f66afa6/campaigns/campaign_12345678-abcd-efgh-ijkl-123456789012' \
  -H 'accept: application/json' \
  -H 'X-API-Key: <your_api_key>'

Response:

{
  "id": "campaign_12345678-abcd-efgh-ijkl-123456789012",
  "name": "Spring Sale 2025",
  "type": "SMS",
  "status": "finished",
  "message": "🌸 Spring Sale Alert! Get 25% off all items. Use code SPRING25. Valid until March 31st. Shop now: https://example.com/sale",
  "created_time": "2025-07-17T19:00:00.000Z",
  "updated_time": "2025-07-17T19:15:00.000Z",
  "start_time": "2025-07-17T19:00:00.000Z",
  "end_time": "2025-07-17T19:15:00.000Z",
  "statistics": {
    "total_contacts": 1250,
    "sent": 1245,
    "failed": 5,
    "delivered": 1200,
    "bounced": 45,
    "opened": 890,
    "clicked": 234
  },
  "phones": [
    {
      "id": "020086f5-fb0e-4a0c-920a-bbdd04f4381c",
      "phone": "+1234567890",
      "name": "Marketing Line"
    }
  ]
}

6. Get Campaign Logs

GET /api/v1/workspace/{workspace_id}/campaigns/{campaign_id}/logs

Retrieve detailed logs for individual message deliveries.

Field	Type	Description	Allowed Values / Example	Required
`X-API-Key`	`string (header)`	API key for authorization. See Authorization Guide	`<your_api_key>`	✅
`workspace_id`	`string (path)`	Unique identifier of the workspace	`3fa85f64-5717-4562-b3fc-2c963f66afa6`	✅
`campaign_id`	`string (path)`	Unique identifier of the campaign	`campaign_12345678-abcd-efgh-ijkl-123456789012`	✅
`message_statuses`	`string (query)`	Filter by message status	`sent,delivered,failed`
`offset`	`integer (query)`	Number of rows to skip. Default: `0`	`0`
`limit`	`integer (query)`	Number of rows to return. Default: `10`	`10`

Example

Request:

curl -X 'GET' \
  'https://seax.seasalt.ai/seax-api/api/v1/workspace/3fa85f64-5717-4562-b3fc-2c963f66afa6/campaigns/campaign_12345678-abcd-efgh-ijkl-123456789012/logs?offset=0&limit=10&message_statuses=delivered,failed' \
  -H 'accept: application/json' \
  -H 'X-API-Key: <your_api_key>'

Response:

{
  "data": [
    {
      "id": "log_12345678-abcd-efgh-ijkl-123456789012",
      "contact_id": "11111111-2222-4444-3333-555555555555",
      "contact_name": "John Doe",
      "contact_phone": "+12345678900",
      "message_status": "delivered",
      "sent_time": "2025-07-17T19:01:00.000Z",
      "delivered_time": "2025-07-17T19:01:30.000Z",
      "error_message": null,
      "message_id": "msg_12345678-abcd-efgh-ijkl-123456789012"
    },
    {
      "id": "log_87654321-dcba-hgfe-lkji-210987654321",
      "contact_id": "22222222-3333-5555-4444-666666666666",
      "contact_name": "Jane Smith",
      "contact_phone": "+19876543210",
      "message_status": "failed",
      "sent_time": "2025-07-17T19:01:00.000Z",
      "delivered_time": null,
      "error_message": "Invalid phone number",
      "message_id": "msg_87654321-dcba-hgfe-lkji-210987654321"
    }
  ],
  "total": 1245,
  "offset": 0,
  "limit": 10
}

7. Send Individual Messages

POST /api/v1/workspace/{workspace_id}/send_message

For sending individual messages to specific contacts (not bulk campaigns).

Field	Type	Description	Allowed Values / Example	Required
`X-API-Key`	`string (header)`	API key for authorization. See Authorization Guide	`<your_api_key>`	✅
`workspace_id`	`string (path)`	Unique identifier of the workspace	`3fa85f64-5717-4562-b3fc-2c963f66afa6`	✅
`phone_number`	`string`	Sender phone number	`+1234567890`	✅
`to_phone_number`	`string`	Recipient phone number	`+19876543210`	✅
`content`	`string`	Message content	`Thank you for your recent purchase!`	✅
`media_urls`	`array[string]`	Media URLs for MMS messages	`["https://example.com/receipt.jpg"]`

Example

Request:

curl -X 'POST' \
  'https://seax.seasalt.ai/seax-api/api/v1/workspace/3fa85f64-5717-4562-b3fc-2c963f66afa6/send_message' \
  -H 'accept: application/json' \
  -H 'Content-Type: application/json' \
  -H 'X-API-Key: <your_api_key>' \
  -d '{
    "phone_number": "+1234567890",
    "to_phone_number": "+19876543210",
    "content": "Thank you for your recent purchase! Your order #12345 has been shipped."
  }'

Response:

{
  "id": "msg_12345678-abcd-efgh-ijkl-123456789012",
  "status": "sent",
  "from_phone": "+1234567890",
  "to_phone": "+19876543210",
  "content": "Thank you for your recent purchase! Your order #12345 has been shipped.",
  "created_time": "2025-07-17T19:00:00.000Z",
  "sent_time": "2025-07-17T19:00:01.000Z"
}

Best Practices

Contact Targeting

Use Labels Effectively: Organize contacts with meaningful labels like vip_customers, new_subscribers, location_nyc
Exclude DNC Lists: Always exclude DNC (Do Not Contact) and unsubscribed labels
Test with Small Groups: Test campaigns with a small subset before sending to large audiences
Segment by Engagement: Use labels to track engagement levels and target accordingly

Message Content

Keep It Concise: SMS messages have character limits; be clear and direct
Include Clear CTAs: Use clear calls-to-action with shortened links
Personalization: Use contact fields for personalized messaging
Timing: Consider time zones and send during appropriate hours

Campaign Management

Monitor Delivery: Check campaign logs regularly for delivery issues
Track Performance: Monitor open rates, click rates, and conversions
Handle Failures: Review failed messages and update contact information
Respect Opt-outs: Process unsubscribe requests immediately

Error Handling

Common error responses and how to handle them:

Authentication Errors

{
  "error": "Unauthorized",
  "message": "Invalid API key",
  "status_code": 401
}

Validation Errors

{
  "error": "Validation Error",
  "message": "Invalid phone number format",
  "status_code": 422,
  "details": {
    "field": "to_phone_number",
    "code": "INVALID_FORMAT"
  }
}

Rate Limit Errors

{
  "error": "Rate Limit Exceeded",
  "message": "Too many requests",
  "status_code": 429,
  "retry_after": 60
}

Conclusion

The SeaX Bulk SMS/MMS API provides powerful tools for managing large-scale messaging campaigns. By following this guide, you can effectively target contacts, send campaigns, and monitor performance. Remember to always respect customer preferences and maintain compliance with messaging regulations.

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Last modified November 14, 2025: Merge pull request #43 from seasalt-ai/fea/kelly/wabp-general-campaign-tutorial (e6430b6)

Bulk SMS/MMS Campaigns

Tags:

Categories:

Bulk SMS/MMS Campaigns

Overview

Authorization

Step-by-Step Guide

1. Get Phone Numbers

Example

2. Get Contacts

Example

3. Import Contacts (Optional)

Example

4. Create Bulk SMS/MMS Campaign

Example: SMS Campaign

Example: MMS Campaign

5. Monitor Campaign Progress

Example

6. Get Campaign Logs

Example

7. Send Individual Messages

Example

Best Practices

Contact Targeting

Message Content

Campaign Management

Error Handling

Authentication Errors

Validation Errors

Rate Limit Errors

Conclusion

Feedback